The MOVIE model: Assessing movie preferences and personality correlates

Abstract

Watching movies is a common fun form, generating billions of dollars annually. However, few studies explored individual differences that predict movie preferences, even considering that they reflect some personality features. One of the main limitations in the area is the lack of measures and models that operationalize the structure of movie preferences. Thus, in the present study, we proposed and tested a five-factor measure to assess movie preferences: the MOVIE (Melodrama, cOmic, Violent, Imaginative, and Exciting) model. The structure presented acceptable psychometric parameters besides meaningful associations with personality traits. These results, even with low magnitudes, show that the process of choosing a movie or content may reflect specific personality traits and reinforce the role that personality can play in the real world.