Transição para Vida Adulta em Tempos Digitais e as Novas Formas e Identidades de Trabalho: https://doi.org/10.5935/rpot/2025.26115

Gleica Mirela Salomao Soares; Millena Góes-Siqueira; Lanara Marinho Araujo dos Santos; Luciana Dutra-Thomé

Transition to Adulthood in Digital Times and New Forms and Identities of Work

https://doi.org/10.5935/rpot/2025.26115

Authors

Gleica Mirela Salomao Soares Federal University of Bahia (UFBA), Salvador, Bahia/BA, Brazil https://orcid.org/0009-0007-0190-9661
Millena Góes-Siqueira Federal University of Bahia (UFBA), Salvador, Bahia/BA, Brazil https://orcid.org/0009-0008-4043-1282
Lanara Marinho Araujo dos Santos Federal University of Bahia (UFBA), Salvador, Bahia/BA, Brazil https://orcid.org/0000-0001-9689-5897
Luciana Dutra-Thomé Federal University of Bahia (UFBA), Salvador, Bahia/BA, Brazil https://orcid.org/0000-0001-9629-467X

Abstract

This study analyzes the construction of adult and work identities of digital influencers in the digital age. The research was conducted using a sociodemographic questionnaire, semi-structured interviews, and non-participant observation with nine digital influencers aged 18 to 32. For interview data analysis, Thematic Analysis was employed; for the non-participant observation, Word Clouds were generated via Iramuteq software. The results indicated that the work of digital influencers requires constant presence and relational engagement with followers. This work reveals work identities connected to different ethos: romantic-expressive, instrumental, consumerist, and managerial. Non-participant observation data revealed that videos and photos predominated in Stories posts, and the observed data supported the identified work ethos. The transition to adulthood was anchored in responsibility and financial independence. Future studies on the topic, along with the implementation of public policies and interventions in the field of Psychology, are suggested.

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Published

2025-10-14

Issue

Vol. 25 No. contínuo (2025): rPOT Continuous numbering/2025

Section

Empirical Research Reports

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