Transição para Vida Adulta em Tempos Digitais e as Novas Formas e Identidades de Trabalho
Abstract
This study analyzes the construction of adult and work identities of digital influencers in the digital age. The research was conducted using a sociodemographic questionnaire, semi-structured interviews, and non-participant observation with nine digital influencers aged 18 to 32. For interview data analysis, Thematic Analysis was employed; for the non-participant observation, Word Clouds were generated via Iramuteq software. The results indicated that the work of digital influencers requires constant presence and relational engagement with followers. This work reveals work identities connected to different ethos: romantic-expressive, instrumental, consumerist, and managerial. Non-participant observation data revealed that videos and photos predominated in Stories posts, and the observed data supported the identified work ethos. The transition to adulthood was anchored in responsibility and financial independence. Future studies on the topic, along with the implementation of public policies and interventions in the field of Psychology, are suggested.
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