Performance Assessed by Stakeholders’ Satisfaction and Predicted by Organizational Culture
Abstract
This study proposes stakeholder satisfaction as a metric for assessing a company’s general performance. The assessment can be performed using the Stakeholder Satisfaction Scale (SSS) developed, for this purpose, in this study. Once the overall performance score of the company is obtained, the question arises of how to explain it. To answer this question, an additional scale was also developed in this study—the Performance Culture Scale (PCS). To confirm the empirical usefulness of these scales, this study sought to verify the predictive relationship between culture and organizational performance. A total of 1376 working adults participated in three studies: 1) validity evidence for the SSS; 2) evidence of validity for PCS; 3) predictive relationship of organizational culture on stakeholder satisfaction. The results showed that both scales are empirically feasible, and the positive predictive effect of organizational culture on organizational performance, as measured by stakeholder satisfaction, was corroborated.
Keywords: stakeholders’ satisfaction, organizational performance, organizational culture.
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